Are Your Company Leaders Secretly Using the Internet to Prospect & Recruit, While Telling You to Keep It “Old School?”

I recently attended the No Excuses Summit 6, here in my home town of Las Vegas and I had a huge revelation after watching industry leader after industry leader presenting from stage.

Since getting started in the networking business almost 4 years ago, traditional networking leaders were against building online because they say they’ve never seen anyone build a BIG business using the internet.

They’ve said that you can’t teach people to duplicate online and it will only result in distracting you from your business.

No matter what company you are in, the wealthiest people in the network marketing industry are out there telling their downline to avoid trying to build online, at all costs.

Mine did and it confused me because I knew there was power in the internet.

What’s interesting is that most of those same company leaders are selling their training offline and doing the same thing.

I believe they don’t want you competing with them.

Anyhoo, it seems that ever since ‘attraction marketing’ was unleashed, in 2005, it has been challenging the industry status quo.

It’s crazy to me how these “leaders” have tried to discredit and at times, even slander other leaders who advocated the use of ‘attraction marketing’, as an alternative to offline cold market recruiting tactics.

So since 2005, there’s been a stalemate between the ‘Old School’ vs ‘New School’ camps.

The most successful ‘New School’ marketers eventually decided to completely avoid the “debate”, ignore the ‘Old School’ networkers and just do their own thing anyway.

You may have heard the saying, “a man convinced against his will, is of the same opinion still.”

It’s exactly what is happening here so, why argue?

If you decide to take your business online and then are able to create a 6-figure, 7-figure and even 8-figure income in the home business industry… there will be nothing for them to debate… correct?

I’ve been learning as much as possible to create streams of income through marketing my opportunity, affiliate marketing, info-products and even hard goods.

What do we suggest you? What have thousands of us have chosen to do, rather than have our identities be derived by any one company…

We suggest you choose to build your personal brand, which aspiring entrepreneurs want to be connected with.

Look around gang.

The concept of building a personal brand is not something that is unique to our industry.

Donald Trump is probably the most prolific brand master of all time, but what about the likes of Gary Vaynerchuk, Steve Jobs, Mark Cuban or Tony Robbins.

Ask any corporate executive in the world and they will tell you that nothing is more valuable in the business world than a trusted brand. And nothing can create a better connection to your market than a trusted ‘personal brand’.

The truth is, that over the past few years, as company leaders have discouraged their downline from attempting to build their own value & brand as internet marketers, they’ve been doing the exact opposite of what they’ve advised.

Ferny Takes Us Behind the Curtain at a Private ‘Closed Door’ 6-Figure and 7-Figure Network Marketing Mastermind


Last November, my friend and mentor Ferny Ceballos attended a massive generic network marketing event organized by his friend, Eric Worre.

He told me he wasn’t really interested in being at the BIG event and he already went to an event before the event, called the ‘6-Figure Summit’. This was a much smaller and more private mastermind event, exclusive for 6-figure earners in the network marketing space.

Can you believe they actually had them send in verifiable PROOF that they were making 6-figures in the industry, through a copy of pay stubs, tax returns or other financial records.

If you want to know how to get into these types of events folks, this is it. You either pay your way in, or EARN your way in!

Ferny recently became the new Chief Marketing Officer and partner in Elite Marketing Pro, it’s his job (much like your upline leaders) to help our community members maximize their incomes from EMP and sustain and improve a training environment aligned with those goals.

He made sure it was ok with Eric, as a leader of an online marketing system (not networking), if he could come to learn. Ferny saw great value in learning how organizations are managed and cultivated from he top, even if they were ‘offline’.

Over the course of 2 days, Ferny met some extraordinary network marketing leaders! From the newest success story, barely making it past the $100,000 per year mark, to leaders earning up to $10 million per year.

During the day, there was training being delivered by Eric Worre on high level business concepts and frank & honest discussions, which everyone in that room agreed would not be shared with network marketing newbies or the public.

Ferny told me that there was almost zero internet marketing taught or discussed, even at this high level event and he was actually a little surprised.

For a short time, they had Ferny convinced that they were all ‘old school’ network marketers.

Cocktails + Vegas = The Truth On How Top Earners Actually Recruit!

When you attend live events you begin to realize that the most valuableEric Worre 6-Figure Summit and revealing conversations happened during the networking cocktail parties in the evenings.

This has definitely been the case with me, not only at live events, but even at the many workshops I’ve attended.

So anyway, Ferny told me that as usual a few drinks and an evening in Vegas proved to be the ultimate truth serum for these individuals.

Here is another powerful reason you should attend events and workshosps. Ferny estimated he met at least 50 people during those first few days. Considering that there were only 300 people at the 6-figure Summit, that’s a pretty good sample of the room.

To his surprise, half the people he spoke to, whom were earning anywhere between $100,000 per year to $2 million dollars per year, admitted that they were, at least in part, building their businesses using the internet.

Ferny spoke to one gentleman who was earning $400,000 per month in his business, who revealed that he loves internet marketers and strategically recruits them into his organization and they are the ones primarily responsible for the lead flow for his team’s recruiting efforts. He admitted that he himself was a computer dunce, but the lead flow provided by the internet marketers has been a godsend!

It’s very important that you caught that..

This guy didn’t know how himself, but was using internet marketers to help in his recruiting efforts.

Ferny spoke to another woman who already knew who he was and told him that in the past 2 years, she had built a multiple 6-figure income in her business, primarily using the internet. She was a student of one of Ferny’s students in attraction marketing!

And a new friend, whom Ferny had known about for quite some time and finally got to meet, shared with him on how he built a multiple 6-figure international business using ‘attraction marketing’ with one of the biggest and most well known MLM companies in the world. In fact, he admitted to him that ‘old school’ network marketing was way too hard and prefers building his brand online.

Plus, the 6-figure earners he spoke to whom were NOT using the internet, had a DEEP interest in knowing how to incorporate it into their efforts.

Why Top Earners Keep ‘Attraction Marketing’ a Secret!

To Ferny’s surprise, no one he spoke to was negative about building online at all. Even more interesting was, the ones who were having success online, readily admitted that they don’t publicize the fact that they build online for two reasons:

Fear of being discredited and put down by colleagues in the industry.

And concern that their primary company would find out what they do!

Truth is, Ferny always knew that the biggest ‘internet network marketers’ who built massive businesses online actually weren’t the ones who were public about it.

Out of necessity, the biggest ‘internet networkers’ who’ve built $500,000 and up per year businesses, have had to keep it a secret! Ferny said he can think of one of them right now, who actually built his business with one of the top 5 network marketing companies in the world.

My sense, is that as our world and interactions becomes more digitized, direct sales companies and the ‘Old School’ camp won’t be able to hold out much longer and will have to admit that the internet can and WILL play a crucial role in their businesses.

It’s already happening.

The warning to leaders or people wanting to become leaders in the industry is simple…

The internet can either be your best friend or your worst enemy.

Choosing to pretend the internet isn’t there, will result in massive attrition because people will get curious and against your advice, will end up on my list and learn about internet marketing from ME! :-)

Choosing to incorporate internet marketing into your strategy, will make you more valuable as a leader since there will be no need for them to learn about something, you are already leveraging in your business in a well thought out and strategic way, like the folks I mentioned above.

Why would they want to pay me to learn these skills, when they can participate in your internet strategy, specific to your business at no additional cost?

Ultimately, the message shouldn’t be about ‘Old School vs New School’… because the fact is that both camps need each other!

The main reason Ferny attended this private event with 6-figure earners was because there is SOOO much to learn about the nuances of leadership and community building that is essential to a thriving and growing networking organization (or in his case, a growing & thriving Elite Marketing Pro community), which cannot be duplicated with just internet marketing strategies.

And likewise, there is no recruiting tool more powerful and leveraged than internet marketing.

However, both methods needs to be married in a strategic and very specific way, as I outline in the Attraction Marketing Formula course and free bootcamp.

And as Eric Worre, Mike Dillard and Tim Erway have all proven, there is no stabilizing force more powerful in business, than a trusted personal brand.

Once you’ve done that, your income will have transcended your company and that is when you will truly be an ‘independent business owner’.

To your success,

Paul Charron

Featured Image courtesy of Stuart Miles at


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Leave A Reply (1 comment so far)

  1. Sid
    3 years ago

    I really appreciate you for really exposing the value of Internet marketing and my goal is to follow in your footsteps to become successful in this arena.

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